Meet Amber Sabri — Founder & Creative Force Behind Azhar Events & Co.

After six years in the PR world, Amber realized her passion wasn’t just in getting brands seen, it was in creating moments people actually remember. She started her career telling stories through the media, but quickly found her passion lies within bringing those stories to life through carefully curated events.

What started as a mission to amplify changemakers and uplify emerging voices through media quickly evolved into something bigger—bringing people together in real life. Amber discovered the magic of events: the energy of a room filled with connection, intention, and creativity. Whether it’s a brand launch, cultural celebration, or unforgettable gathering with your favourite people, Azhar Events & Co. was built to make moments that matter.

Now, Amber leads Azhar Events & Co. with the same energy she brings to every event—big vision, curated vibes, and a knack for making people feel something. She’s the one behind the clipboard and the candlelit tablescape, turning your dreams into reality.